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About us

If you clicked on this page by accident on your way to buying a shirt, why not take a minute to learn a little bit more about


Spreading mindful movement, inspiring wellness and creating community.

These goals inspire everything we do at


We are relentless about making the best yoga clothing in the world explicitly to inspire yogis (and yogis to be) to have more yoga in their life. Inspiring mindful movement is at the core of why we do what we do at—it’s our calling. Because mindful movement leads to better living. This is the real meaning of studio-to-street: Taking the consciousness from practice on the mat and putting it into the practice of life.

WE LIVE YOGA AND WE LOVE YOGA began because the founders wanted to spread good by bringing yoga and fitness to the world: to anyone who is experiencing the transformative power of yoga, to the world’s best yogis who wear because it’s the only line that actually elevates their practice, to the celebrities and the fashion-forward who wear because it’s the perfect street brand, comfortable, contemporary and decidedly not just for the mat.


Creating garments that carry over to the street, into a life lived consciously, takes mindful movement one step further: a beautiful life celebrated with forward design. Capturing what’s trending in contemporary fashion with both women's and men’s collections is how and mindful movement can travel beyond the studio. Luxury meets performance in every collection.

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